Magnum
For this assignment my team and I were tasked to create an Integrated Marketing Communications campaign for a brand of our choice in a given market: ice cream. We settled on Magnum because we felt it was a target audience we could learn more about and a brand with a well established personality.
RESEARCH
In our research we focused on the brand's current audience and their current presence in the market and on social media. We built a persona for Magnum based on social listening and market research to guide a strategy for this communications campaign.
STRATEGY
From this research we developed four key themes and four varying types of content that would reach our audience.
Finally we used our research and strategy to create our activations. We made multiple social posts and created a sponsorship for Magnum Ice Cream.