The Ask: Create a campaign to increase Indeed’s unaided consideration among U.S.
A18-24 by the end of 2023.
The Problem: Indeed has plateaued in increasing unaided consideration among U.S. A18-24. With an online generation, endless options and competitors ramping up their media spend for this cohort, the way forward is to create messaging for Indeed that can break through the noise. As Gen Z enters the workforce, we found that Indeed has the opportunity to create positive associations that can support Gen Z through a lifetime of Jobbing.
Strategy: Indeed must encourage Gen Z to ask, "Why Not?”
Lucky You Plansbook:
Outlined in the plansbook is our research, personas and primary insights. Next is strategy and our creative platform. Then teasing a few of our deliverables and our media strategy round out the end of the book.
THE CREATIVE
​Ad
Manifesto Video
Through social media, the Lucky You creative platform will inspire
people to share their individualized
Jobbing Journeys and highlight the ways they “Got Lucky” with Indeed.
Out Of Home Activations
Linked In Ad
Bilingual Integrations
My Contributions:
Strategy Collaborations, Creative Strategy Collaborations, Co-Production Lead, Copywriter, Competition Presenter